One thing you can absolutely not miss out on is shopping in Vienna. Replete with elegance and sophistication, this beautiful city is most popular for three things – culture, art and retail therapy. The experiences one enjoys when shopping in Vienna is what makes the city a vacationer destination in Austria.
The city’s old town has numerous charming areas to explore for local as well as luxury shopping in Vienna. It is a great shopping destination because it boasts of opulent hat ateliers, antique boutiques and lively markets. Some shops have a long tradition for they date back to the Habsburg era and are still running strong. You can choose to visit what suits your tastes and budgets because you will be surrounded by ample of choices. So much so that you may lose out on a lot of time on your holiday only trying to figure where and how to start ticking off your shopping list. But don’t fret, for your rescue is here.
We at in.lastminute.com have jotted down the ultimate guide that will help you nail your experience when shopping in Vienna. Right from the best chain stores to independent fashion houses and city’s longest streets for on-trend fashion, we have got you covered. So read on and enhance your know-how on all the best picks and shopping places in Vienna.
10 Best Places To Go To For Shopping in Vienna
- Oesterreichische Werkstaetten
- Ringstrassen Galerien
- Kärntner Straße
- Wien Mitte The Mall
- Mariahilfer Straße
- Donau Zentrum
- SCS Shopping Center Sued
Stroll along this pedestrianised zone that is home to some of the finest Viennese jewellery boutiques. Set in the heart of the city, this market is popularly called the Golden U of Vienna. It is one of the oldest and the best shopping street in Vienna, and you will find high fashion rare gems here. The area hence also calls for some of the best luxury chain outlets like Tiffany, Cartier and Chopard. Apart from shopping, this place is a historical site with an eclectic collection of grand historical buildings. It also has an incredible contemporary art scene.
2. Oesterreichische Werkstaetten
This is an Austrian art and handicrafts store where you can enjoy strolling through its ever-changing displays. It is the towns premier spot for quintessential Austrian designs. Here, all the products are chosen to match the philosophy and ideals of the Vienna Secession. It reflects all-out functionality that is combined with high aesthetic values.
A wide variety of designs of the Austrian craftsman and artists can be seen here, and you can pick up gifts and accessories that have a unique flair and style. It is worth paying a visit to the store for it will give you great insights into the culture and traditions of Vienna.
3. Ringstrassen Galerien
Two buildings that are joined by a glass bridge is what forms this ultimate shopping mall. It is located at the extreme south frontier of the Viennese old town. The Ringstrassen Galerien is for all those who have a posh and elite taste for all things related to fashion and lifestyle.
You will find stores by Prada, Rolex, Hugo Boss and John Paul Gaultier to name a few along with all the high-end brands you could possibly comprehend. Suiting to that image, the fast food that is offered here is tapas bars and sushi. The place combines cool and modern design with that of charming and a classical ambience.
Also See: 8 Best places for shopping in Amsterdam
4. Kärntner Straße
When in Vienna, you have to visit the flagship store of Swarovski, the Austrian brand. You can buy some sparkling crystals and adorn yourself with them. A delight for both, shoppers and history buffs, Karntner Strasse, is lined with, baroque cafes, dandy shops and pretty pathways. Apart from that, this long pedestrian zone offers a wealth of modern labels such as Hugo Boss and Karl Lagerfeld as well. It presents some of the best brands in high street fashion such as H&M, Mango, Zara and Forever 21.
5. Wien Mitte The Mall
One of the top 10 shopping malls in Vienna, Wien Mitte is set in the heart of Vienna. Spread over an area of 30,000 square meters, it is the biggest and the most modern shopping centre in the city. It has also banked several awards for being Austria’s best shopping centre. Its modern architecture engages and captivates its visitors, and all its shops vouch to provide an absolutely unconventional shopping experience. It can be easily reached by public transport, and the range of products available here is moderately priced.
6. Mariahilfer Straße
Anyone coming to Vienna will at least once visit Mariahilfer straße. It is the city’s longest and liveliest shopping street. Most of the big international brands have their flagship stores here. It is studded with many popular bars, café’s and restaurants.
It will give you a real feel of the daily life of a Viennese person rushing and making it work, shopping for groceries and updating their lifestyle. You must also visit the notable sights of Stiftskirche and the Mariahilferkirche that are just around here. Both are places for meditation and peace that will help you unwind and relax.
7. Donau Zentrum
Featuring over 260 top brand stores, Donau Zentrum prides itself for housing over 50 restaurants, cafes and takeaway kiosks. This lifestyle centre in Vienna gives its visitors everything to do with the latest trends in beauty, fashion, dining and living.
It records a footfall of 18 million visitors each year and that suffices to say how popular it is among locals and tourists alike. Travelling to this mall couldn’t have been any easier since it is directly connected to the city centre via the metro.
Home to upscale stores, here you will find a mix of top brands and also the more unusual stores. These may be selling shabby chic items and vintage clothes that are beautiful on the body and light on the pocket. If you wish to buy souvenirs, there is an abundance of souvenir selling shops here as well.
At the centre of Graben, you must see the memorial that was created at the end of the plague epidemic of 1679. Moreover, there are two iconic fountains here too dedicated to two saints – St. Joseph and St. Leopold. End your expedition by having a cup of Espresso at Demel, one of Vienna’s most popular cafés.
Visit the most widespread and multicultural market in the city when you head out for shopping in Vienna. The Naschmarkt offers a great choice of good value yet high-quality foreign foods. It is divided into two parts where one side is an alley of food stalls, and the other is chains of restaurants and cafés. It dates back to the times before the discovery of Vienna, and this was then the only place where you could get fresh milk and all the other food products. Now evolved as Vienna’s most popular outdoor market, this place is a must visit on your holiday trip.
10. SCS Shopping Center Sued
This 300,000 square meters of trade space is nothing you must have ever seen. It is Austria’s most prominent shopping and leisure destination. You can see the offerings of just about every major and minor retailer of Austria here. Indulge in unlimited shopping in over 300 shops because you are sure to find everything your heart desires. Right from beauty and wellness to jewellery and watches and also accessories and electronics, you name it, and you will find it here. It features modern designs that are fitted using marble slabs, and it also incorporates large indoor trees.
Best Things To Buy When You Are Shopping In Vienna
- Viennese Porcelain
- Artisanal Chocolate
- Lobmeyr Glass
- Austrian Beer
- Austrian Dirndl Dress
- Bags and Travel Accessories
- Viennese Tea and Coffee
- Austrian Traditional Music
- Gustav Klimt Art
- Staud’s Jam
Vienna is home to the second oldest porcelain manufactory in Europe and dates back to 300 years. It became highly prized assets in many of Europe’s royal households, and the tradition still continues. The perfect figurines are so beautiful to display at home. They are all crafted and carefully detailed by hand, and you can choose from the wide range of animals, musicians or old Viennese models.
These are a must buy and make for excellent gifts too. They bring life to your table. Well-known artists today continue the tradition and add their unique flair to create masterpieces that everyone will certainly love.
Austria is that country which is known for its undying love of all sugary things. If you are looking for some cheap shopping in Vienna, the Artisanal chocolates are there for you. Most of the vendors make their chocolates, truffles and confectioneries by hand and also sell chocolates sourced from all over the world. At some places, you can dabble in the art of making melting soft chocolates along with an expert and try creating some of it yourself. Talking about chocolates, don’t miss out on sipping some hot cocoa while visiting the stores.
Glass always fascinates the beholder with its sheen and transparency. There have been many techniques that have been in existence; however, Vienna has made its mark in creating the kind of products that are unique to this land. A major contributor to the fine art of glassmaking is J. L. Lobmeyr who have been in the business for six generations. Their manufactured articles are renowned worldwide.
You can purchase limited edition lighting and also crystal and jewellery items from their exclusive stores in Vienna. Moreover, drinking sets, paperweights, vases and tumblers are the other hot selling products.
Vienna generally has a solid beer culture, and you must sample the best craft ale. You will easily find many breweries in Vienna. If you are a true beer fan, you should buy and try the brews that are made to traditional local recipes. Search for the original Viennese beer which is supposedly a light beer with a peculiar scent. It is said to be the best and claims to bring calm to a weary soul. Composed from the best malt and hops, most of the Austrian beers use best regional spring water to make it of fine quality.
Austrian Dirndl Dress
Every nation mostly has a traditional dress that reflects the many distinct values and cultures of the land. The Austrian identity in a way is the dirndl dresses which was a typical uniform of servants in the 19th century. When you are shopping in Vienna, to buy this is a must. However, with the combination of tradition with modern fashion now, it has become a statement piece. Tailored to suit every occasion and preference, you can choose to wear it locally on your holiday or carry it back as a piece of souvenir. You can also accessorise it with hats and scarves that make the outfit more elegant and chic.
Bags and Travel Accessories
Vienna will have you go all out on a shopping spree, but where will you encase your new purchases? Head out to purchase bags and travel accessories that are largely produced in Vienna. The red chevreau leather and dark green moiré will have your heart at the first look. The bags available in the markets boast of simple geometric detailing, best-quality materials and good workmanship.
Furthermore, it is made from strong leathers with an alluring texture such as nubuck or calf skins. They are known to be resistant to most weather conditions as well. The products range extends from bags to notebook carry bases, business bags, backpacks and also purses.
Viennese Tea and Coffee
If you are in search of something really refined, exquisite and rare, add an extraordinary selection of coffee and tea souvenirs to your shopping list. Varieties of peppermint, black and chamomile tea are available in lightweight tin packages throughout the marketplaces. This is especially done keeping in mind the ease for tourists and travellers.
The bigger stores give you the choice of over 250 different teas, and that too on offer. You can also fetch for a wide range of tea accessories such as beautiful teapots, cups and tea filters. An excellent range of coffee and appetising sweets to go with it is also a popular choice.
Austrian Traditional Music
Vienna has had an important influence on the history of music. It has always been the location that has composed and recorded many classical and traditional tunes. It was once held in high regards in Europe for producing and nurturing music. There are ample shops that also sell a variety of classical instruments that are craft-fully put together to create pleasing music. Moreover, purchase disks that feature all recordings of the Vienna Opera and Vienna Symphony to carry it back with you. In this way, you will always have a major piece of Vienna always with you.
Gustav Klimt Art
You will find ample glimpses of Viennese artist Gustav Klimt’s work who mastered the Jugendstil painting style. Several gift products bear the motifs of Gustav Klimt’s art which holds immense value in the cultural and artistic aspects. One of the must-buys is ‘The Kiss’ miniature sculpture inspired from is work or the Grand Guglhupf sweet cake that features the same. If you wish to get more knowledge on his early life and success story and view all his work, take a walking tour of the Klimt exhibition at the Belvedere.
A Viennese breakfast is incomplete without a generous dollop of freshly made jam. Especially, if that is made by the Staud’s. The firm is the favourite jam producer among the locals and a big hit in the international markets as well. They have an assortment of berries and fruit jams.
Other flavours comprise of apricots, elderberries, sour cherries, plums, raspberries, apples and many more. The best feature about their products is that they retain the natural taste of the ingredients to their highest potential. All the sweet-sour specialities are fantastic, and you will have a tough time picking a favourite among them.
Isn’t Vienna fulfilling every fashionista’s dream? The shopping scene in Vienna is truly vibrant and distinct. All the major brand stores have a store in Vienna that pulls a massive crowd, and on another hand, small boutiques by local designers equally lure shopaholics.
If you wish to skim through and take in mesmerising sights of these big label shops and high style boutiques that have stood the test of time, set out on vacation to Vienna today. Get in touch with the travel experts at in.lastminute.com who are known to make holiday expeditions both exciting and exceptional.
With competitive prices and detailed itinerary, we bring to you state of the art facilities for customization and secure booking. So head out for and prepare yourself to thoroughly explore all there is to shopping in Vienna. Call us now and revive yourself in conjunction with friends, family and cohorts this holiday season.